Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout multiple platforms is a day-to-day struggle for eCommerce marketing professionals. As personal privacy guidelines obtain more stringent and browsers restrict tracking capacities, accurate data comes to be harder to catch.
Pixels are easy to establish, yet can be obstructed by advertisement blockers and privacy tools. That's why marketers are turning to server-side tracking remedies like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is a data collection method that takes the burden of accumulating and refining individual info off the client's internet browser. This brings about much better performance, improved customer experience, and the capacity to abide by data privacy laws.
By filling a tracking script straight on the web server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it much less prone to mistakes due to internet browser limitations and ad blockers and gives a lot more control over what data is shared with each supplier.
It likewise enables organizations to classify data features based upon purpose and lawful grounds, which makes it less complicated to adhere to data personal privacy laws. Nonetheless, carrying out S2S Tracking requires a huge investment in hardware and software along with specialized personnel. This makes it a pricey choice for smaller brand names. Moreover, the first configuration can be taxing. Nevertheless, once the system is running, it can deliver precise data to all advertising channels in real-time.
Benefits of S2S Postback URL Tracking
Because of this, it delivers reputable conversion tracking for iGaming associates to optimize projects, decrease thrown away ad invest and enhance ROI. It additionally provides premium accuracy and dependability compared to Pixel Monitoring which is why it's the recommended technique for the majority of affiliate systems, networks and online marketers.
Pixels are very easy to set up as they only call negative keyword management for a piece of HTML code in the conversion web page, however they are commonly limited by web browser constraints (e.g. cookie-blockers and Safari ITP) resulting in unreliable monitoring and less exact attribution. Additionally, pixels can be conveniently blocked by ad-blockers, causing personal privacy issues for individuals. S2S is a far more dependable and exact tracking method that gets rid of cookie-based constraints and guarantees individual information protection while likewise giving enhanced safety and security functions for fraudulence prevention. This makes it a terrific selection for high-stakes campaigns and app installs where an accurate conversion matter is essential. S2S can also provide extra precise attribution data for mobile projects and advertisement distribution.
Disadvantages of S2S Pixel Tracking
Pixel monitoring functions by positioning an item of HTML code on your website that sends data to the advertisement system. It's reasonably easy to set up however is prone to safety threats like being obstructed by advertisement blockers and being inaccurate due to browser settings like limiting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side monitoring bypasses these constraints by sending out conversion details straight from the analytics system's server to the user's device. This improves tracking accuracy and enables services to catch offline conversions such as call or in-store purchases. Server-side monitoring is additionally extra secure and helps businesses comply with strict data protection laws like GDPR or CCPA.
As privacy policies become more limiting and browsers limit tracking capabilities, marketers need a better means to check their projects. This is why extra online marketers are moving away from pixels towards innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the way to go for data-driven marketing. It bypasses internet browser constraints, advertisement blockers, and personal privacy settings to collect and send real-time conversion data to analytics systems. It is a lot more trustworthy, safe, and precise than pixel tracking and offers businesses extra control over their information collection procedures.
With ad blocking and personal privacy regulations obtaining much more strict, marketers are seeking choices to standard pixel tracking. Server-to-server tracking is one alternative that supplies considerable benefits over pixel monitoring. It's more robust, future-proof, and permits you to record a larger quantity of conversion information across platforms. Nonetheless, it needs a significant investment in framework and technical knowledge. Thankfully, solutions like RedTrack deal ready-made web servers that can incorporate with major analytics systems without the requirement for extensive growth sources.