Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout numerous platforms is a daily struggle for eCommerce marketing experts. As personal privacy rules get stricter and web browsers restrict tracking abilities, exact information comes to be harder to capture.
Pixels are easy to establish, yet can be obstructed by advertisement blockers and privacy tools. That's why marketers are turning to server-side monitoring remedies like Meta's Conversion API.
Advantages of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection method that takes the worry of accumulating and refining individual information off the customer's internet browser. This causes much better performance, boosted customer experience, and the capability to adhere to data personal privacy guidelines.
By loading a tracking manuscript directly on the server, S2S tracks communications without counting on third-party cookie or pixel tags. This makes it less susceptible to errors because of web browser restrictions and advertisement blockers and offers more control over what information is shown each vendor.
It additionally allows companies to classify data attributes based upon function and legal premises, which makes it easier to abide by data personal privacy legislations. However, applying S2S Tracking needs a large financial investment in hardware and software along with specialized workers. This makes it an expensive alternative for smaller brand names. Furthermore, the initial configuration can be time-consuming. Nonetheless, once the system is running, it can deliver exact data to all advertising and marketing channels in real-time.
Benefits of S2S Postback URL Tracking
As a result, it provides dependable conversion monitoring for iGaming affiliates to enhance campaigns, minimize wasted advertisement spend and boost ROI. It also uses superior precision and integrity compared to Pixel Monitoring which is why it's the preferred approach for many associate platforms, networks and marketing professionals.
Pixels are easy to set up as they just require an item of HTML code in the conversion web page, however they are usually limited by internet browser restrictions (e.g. cookie-blockers and Safari ITP) leading to imprecise tracking and much less precise attribution. On top of that, pixels can be easily obstructed by ad-blockers, bring about privacy worries for customers. S2S is a a lot more trustworthy and accurate tracking approach that eliminates cookie-based limitations and makes sure customer data security while additionally providing improved safety attributes for fraud prevention. This makes it a wonderful choice for high-stakes campaigns and application installs where a specific conversion count is important. S2S can likewise supply more accurate attribution information for mobile projects and advertisement delivery.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring functions by placing a piece of HTML code on your web site that sends out information to the advertisement platform. It's fairly simple to establish yet is prone to protection risks like being blocked by ad blockers and being inaccurate because of web browser setups like restricting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side monitoring bypasses these limitations by sending conversion information directly from the analytics platform's server to the individual's gadget. This enhances monitoring precision and permits organizations to record offline conversions such as call or in-store transactions. Server-side tracking is also more protected and helps companies adhere to stringent data security legislations like GDPR or CCPA.
As privacy policies end up being much more limiting and web browsers limit tracking capabilities, online marketers need a better way to monitor their campaigns. This is why more marketers are shifting far from pixels towards innovative analytics server-side monitoring.
Final thoughts
Server-side tracking is the method to opt for data-driven marketing. It bypasses browser restrictions, advertisement blockers, and personal privacy setups to gather and send real-time conversion data to analytics systems. It is extra trusted, safe and secure, and precise than pixel tracking and provides businesses more control over their information collection procedures.
With ad blocking and privacy regulations obtaining a lot more stringent, marketers are looking for choices to customer segmentation tools standard pixel tracking. Server-to-server tracking is one alternative that supplies considerable benefits over pixel monitoring. It's even more robust, future-proof, and allows you to record a bigger quantity of conversion information throughout platforms. However, it calls for a significant investment in framework and technological know-how. Thankfully, solutions like RedTrack deal ready-made servers that can incorporate with major analytics systems without the requirement for comprehensive growth sources.